What did Ferrero Group pay for WK Kellogg Co?

$3.10B, equivalent to 11.6× EBITDA / 1.10× revenue. Target revenue was approximately $2710.0M. Target EBITDA was approximately $268.0M.

ACQUIRED · 2026

Who Acquired WK Kellogg Co?

Ferrero Group · $3.10B· 11.6× EBITDA

The acquisition

WK Kellogg Co (Battle Creek, Michigan) was acquired by Ferrero Group in 2026 for $3.10B. North American cereal company with Frosted Flakes, Froot Loops, Raisin Bran. The deal was priced at 11.6× EBITDA / 1.10× revenue.

WK Kellogg Co at time of acquisition

Revenue

$2710.0M

EBITDA

$268.0M

Deal value

$3.10B

EV / EBITDA

11.6×

Other acquisitions by Ferrero Group

Recent transactions by the same buyer — useful for understanding their playbook and what they typically pay.

Kellogg's Cookies and Fruit Snacks · 2019 · $1.30B · 17.3× EBITDA
Nestle US Confectionery (Butterfinger, Baby Ruth, Crunch) · 2018 · $2.80B

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