What did Mars, Inc. pay for Kellanova?

$35.90B, equivalent to 16.4× EBITDA / 2.80× revenue. Target revenue was approximately $12670.0M. Target EBITDA was approximately $2189.0M.

ACQUIRED · 2024

Who Acquired Kellanova?

Mars, Inc. · $35.90B· 16.4× EBITDA

The acquisition

Kellanova (Chicago, Illinois) was acquired by Mars, Inc. in 2024 for $35.90B. Global snacking company with brands including Pringles, Cheez-It, Pop-Tarts, Rice Krispies Treats, Eggo. The deal was priced at 16.4× EBITDA / 2.80× revenue.

Kellanova at time of acquisition

Revenue

$12670.0M

EBITDA

$2189.0M

Deal value

$35.90B

EV / EBITDA

16.4×

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