ACQUIRED · 2020
Who Acquired KIND North America?
Mars, Inc. · $5.00B
The acquisition
KIND North America (New York, New York) was acquired by Mars, Inc. in 2020 for $5.00B. Leading better-for-you snack bar company with KIND bars. at 3.30× revenue.
KIND North America at time of acquisition
Revenue
$1500.0M
Deal value
$5.00B
Other acquisitions by Mars, Inc.
Recent transactions by the same buyer — useful for understanding their playbook and what they typically pay.
- Kellanova · 2024 · $35.90B · 16.4× EBITDA
Similar food manufacturing acquisitions
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- Chobani (Equity Raise) · acquired by Various Investors in 2025 · $650.0M
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Run a valuation for a similar food manufacturing business
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Sourced from Mars Press Release / NY Times. Primary source. Full deal page.
Citation: ExitValue.ai. (2020). KIND North America acquired by Mars, Inc.. https://exitvalue.ai/acquired/kind-north-america