M&A TRANSACTION · 2020
KIND North America acquired by Mars, Inc.
$5.00B· 3.30x revenue
Target
KIND North America
New York, New York
Leading better-for-you snack bar company with KIND bars
Acquirer
Mars, Inc.
Strategic buyer
Disclosed financials at time of acquisition
Revenue
$1500.0M
EBITDA
—
Deal Value
$5.00B
EV/EBITDA
—
Context
This $5.00B acquisition of KIND North America by Mars, Inc. sits in the food manufacturing sub-vertical. Mars, Inc. is acquiring as a strategic buyer; see how strategic acquirers typically price food manufacturing businesses on our Food Manufacturing strategic buyer-pool page.
Source
Data sourced from Mars Press Release / NY Times — primary source. All figures reflect disclosed values at the time of the acquisition; no estimated or imputed data. Methodology
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