What did Ferrero Group pay for Kellogg's Cookies and Fruit Snacks?

$1.30B, equivalent to 17.3× EBITDA / 1.40× revenue. Target revenue was approximately $900.0M. Target EBITDA was approximately $75.0M.

ACQUIRED · 2019

Who Acquired Kellogg's Cookies and Fruit Snacks?

Ferrero Group · $1.30B· 17.3× EBITDA

The acquisition

Kellogg's Cookies and Fruit Snacks (United States) was acquired by Ferrero Group in 2019 for $1.30B. Cookie and fruit snack business with Famous Amos, Keebler, Murray's, Mother's. The deal was priced at 17.3× EBITDA / 1.40× revenue.

Kellogg's Cookies and Fruit Snacks at time of acquisition

Revenue

$900.0M

EBITDA

$75.0M

Deal value

$1.30B

EV / EBITDA

17.3×

Other acquisitions by Ferrero Group

Recent transactions by the same buyer — useful for understanding their playbook and what they typically pay.

WK Kellogg Co · 2026 · $3.10B · 11.6× EBITDA
Nestle US Confectionery (Butterfinger, Baby Ruth, Crunch) · 2018 · $2.80B

Similar food manufacturing acquisitions

Unilever Foods Division · acquired by McCormick & Company in 2026 · $15.70B
WK Kellogg Co · acquired by Ferrero Group in 2026 · $3.10B
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TreeHouse Foods · acquired by Investindustrial in 2025 · $2.90B
Unilever Ice Cream (Spin-off) · acquired by Magnum Ice Cream Co. (Spin-off) in 2025 · $7.90B

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