ACQUIRED · 2019
Who Acquired Kellogg's Cookies and Fruit Snacks?
Ferrero Group · $1.30B · 2019
The acquisition
Kellogg's Cookies and Fruit Snacks (United States) was acquired by Ferrero Group in 2019 for $1.30B. Cookie and fruit snack business with Famous Amos, Keebler, Murray's, Mother's.
Kellogg's Cookies and Fruit Snacks at time of acquisition
Revenue
$900.0M
EBITDA
$75.0M
Deal value
$1.30B
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Other acquisitions by Ferrero Group
Recent transactions by the same buyer — context on their deal flow and footprint.
- WK Kellogg Co · 2026 · $3.10B
- Nestle US Confectionery (Butterfinger, Baby Ruth, Crunch) · 2018 · $2.80B
Similar food manufacturing acquisitions
- Unilever Foods Division · acquired by McCormick & Company in 2026 · $15.70B
- WK Kellogg Co · acquired by Ferrero Group in 2026 · $3.10B
- Chobani (Equity Raise) · acquired by Various Investors in 2025 · $650.0M
- TreeHouse Foods · acquired by Investindustrial in 2025 · $2.90B
- Unilever Ice Cream (Spin-off) · acquired by Magnum Ice Cream Co. (Spin-off) in 2025 · $7.90B
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Sourced from Ferrero Press Release. Primary source. Full deal page
Citation: ExitValue.ai. (2019). Kellogg's Cookies and Fruit Snacks acquired by Ferrero Group. https://exitvalue.ai/acquired/kelloggs-cookies-and-fruit-snacks