ACQUIRED · 2018
Who Acquired Nestle US Confectionery (Butterfinger, Baby Ruth, Crunch)?
Ferrero Group · $2.80B
The acquisition
Nestle US Confectionery (Butterfinger, Baby Ruth, Crunch) (United States) was acquired by Ferrero Group in 2018 for $2.80B. US confectionery business including Butterfinger, Baby Ruth, Crunch Bar. at 3.10× revenue.
Nestle US Confectionery (Butterfinger, Baby Ruth, Crunch) at time of acquisition
Revenue
$900.0M
Deal value
$2.80B
Other acquisitions by Ferrero Group
Recent transactions by the same buyer — useful for understanding their playbook and what they typically pay.
- WK Kellogg Co · 2026 · $3.10B · 11.6× EBITDA
- Kellogg's Cookies and Fruit Snacks · 2019 · $1.30B · 17.3× EBITDA
Similar food manufacturing acquisitions
- Unilever Foods Division · acquired by McCormick & Company in 2026 · $15.70B
- WK Kellogg Co · acquired by Ferrero Group in 2026 · $3.10B
- Chobani (Equity Raise) · acquired by Various Investors in 2025 · $650.0M
- TreeHouse Foods · acquired by Investindustrial in 2025 · $2.90B
- Unilever Ice Cream (Spin-off) · acquired by Magnum Ice Cream Co. (Spin-off) in 2025 · $7.90B
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Sourced from Ferrero Press Release. Primary source. Full deal page.
Citation: ExitValue.ai. (2018). Nestle US Confectionery (Butterfinger, Baby Ruth, Crunch) acquired by Ferrero Group. https://exitvalue.ai/acquired/nestle-us-confectionery-butterfinger-baby-ruth-crunch