M&A TRANSACTION · 2019
Kellogg's Cookies and Fruit Snacks acquired by Ferrero Group
$1.30B· Food Manufacturing
Target
Kellogg's Cookies and Fruit Snacks
United States
Cookie and fruit snack business with Famous Amos, Keebler, Murray's, Mother's
Kellogg's Cookies and Fruit Snacks acquisition profile →Disclosed financials at time of acquisition
Revenue
$900.0M
EBITDA
$75.0M
Deal Value
$1.30B
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Context
This $1.30B acquisition of Kellogg's Cookies and Fruit Snacks by Ferrero Group sits in the food manufacturing sub-vertical. Run a valuation for your own food manufacturing business via our Food Manufacturing valuation hub. Ferrero Group is acquiring as a strategic buyer; see how strategic acquirers typically price food manufacturing businesses on our Food Manufacturing strategic buyer-pool page.
Source
Data sourced from Ferrero Press Release - primary source. All figures reflect disclosed values at the time of the acquisition; no estimated or imputed data. Methodology
Value your own food manufacturing
12-input M&A-grade workup with sellability score, named comparable deals, and AI-written commentary. 2 minutes.
- ✓Sellability score with 5-driver breakdown and lift estimates
- ✓Named comparable M&A transactions in your sub-vertical
- ✓AI-written analysis grounded in your specific inputs
Compare your business to the Kellogg's Cookies and Fruit Snacks acquisition.
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