M&A TRANSACTION · 2019
Kellogg's Cookies and Fruit Snacks acquired by Ferrero Group
$1.30B· 17.3x EBITDA· 1.40x revenue
Target
Kellogg's Cookies and Fruit Snacks
United States
Cookie and fruit snack business with Famous Amos, Keebler, Murray's, Mother's
Acquirer
Ferrero Group
Strategic buyer
Disclosed financials at time of acquisition
Revenue
$900.0M
EBITDA
$75.0M
Deal Value
$1.30B
EV/EBITDA
17.3x
Context
This $1.30B acquisition of Kellogg's Cookies and Fruit Snacks by Ferrero Group sits in the food manufacturing sub-vertical. The 17.3x EBITDA multiple paid in 2019 can be compared against the population median for food manufacturing transactions of similar size on our Food Manufacturing valuation hub. Ferrero Group is acquiring as a strategic buyer; see how strategic acquirers typically price food manufacturing businesses on our Food Manufacturing strategic buyer-pool page.
Source
Data sourced from Ferrero Press Release — primary source. All figures reflect disclosed values at the time of the acquisition; no estimated or imputed data. Methodology
Value your own food manufacturing
Get an instant valuation range for your business. Backed by 25,592 real M&A transactions.
Compare your business to the Kellogg's Cookies and Fruit Snacks acquisition.