M&A TRANSACTION · 2026
WK Kellogg Co acquired by Ferrero Group
$3.10B· 11.6x EBITDA· 1.10x revenue
Target
WK Kellogg Co
Battle Creek, Michigan
North American cereal company with Frosted Flakes, Froot Loops, Raisin Bran
Acquirer
Ferrero Group
Strategic buyer
Disclosed financials at time of acquisition
Revenue
$2710.0M
EBITDA
$268.0M
Deal Value
$3.10B
EV/EBITDA
11.6x
Context
This $3.10B acquisition of WK Kellogg Co by Ferrero Group sits in the food manufacturing sub-vertical. The 11.6x EBITDA multiple paid in 2026 can be compared against the population median for food manufacturing transactions of similar size on our Food Manufacturing valuation hub. Ferrero Group is acquiring as a strategic buyer; see how strategic acquirers typically price food manufacturing businesses on our Food Manufacturing strategic buyer-pool page.
Source
Data sourced from Ferrero Press Release — primary source. All figures reflect disclosed values at the time of the acquisition; no estimated or imputed data. Methodology
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