M&A TRANSACTION · 2020
Rockstar Energy acquired by PepsiCo
$3.85B· 3.50x revenue
Target
Rockstar Energy
Las Vegas, Nevada
Energy drink brand, third largest in category
Acquirer
PepsiCo
Strategic buyer
Disclosed financials at time of acquisition
Revenue
$1100.0M
EBITDA
—
Deal Value
$3.85B
EV/EBITDA
—
Context
This $3.85B acquisition of Rockstar Energy by PepsiCo sits in the beverage manufacturing sub-vertical. PepsiCo is acquiring as a strategic buyer; see how strategic acquirers typically price beverage manufacturing businesses on our Beverage Manufacturing strategic buyer-pool page.
Source
Data sourced from PepsiCo Press Release — primary source. All figures reflect disclosed values at the time of the acquisition; no estimated or imputed data. Methodology
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