ACQUIRED · 2020
Who Acquired Rockstar Energy?
PepsiCo · $3.85B
The acquisition
Rockstar Energy (Las Vegas, Nevada) was acquired by PepsiCo in 2020 for $3.85B. Energy drink brand, third largest in category. at 3.50× revenue.
Rockstar Energy at time of acquisition
Revenue
$1100.0M
Deal value
$3.85B
Other acquisitions by PepsiCo
Recent transactions by the same buyer — useful for understanding their playbook and what they typically pay.
- Celsius Holdings (Minority Stake) · 2022 · $550.0M
Similar beverage manufacturing acquisitions
- Courvoisier · acquired by Campari Group in 2024 · $1.20B
- La Colombe Coffee Roasters · acquired by Chobani in 2023 · $900.0M
- Celsius Holdings (Minority Stake) · acquired by PepsiCo in 2022 · $550.0M
- Craft Brew Alliance · acquired by Anheuser-Busch InBev in 2020 · $321.0M
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Sourced from PepsiCo Press Release. Primary source. Full deal page.
Citation: ExitValue.ai. (2020). Rockstar Energy acquired by PepsiCo. https://exitvalue.ai/acquired/rockstar-energy