ACQUIRED · 2020
Who Acquired Rockstar Energy?
PepsiCo · $3.85B · 2020
The acquisition
Rockstar Energy (Las Vegas, Nevada) was acquired by PepsiCo in 2020 for $3.85B. Energy drink brand, third largest in category.
Rockstar Energy at time of acquisition
Revenue
$1100.0M
Deal value
$3.85B
Own a beverage manufacturing business? See what it's worth.
PepsiCo acquired Rockstar Energy for $3.85B. Get an M&A-grade EBITDA range and sellability score for your own business, benchmarked against 25,592 real transactions. 2 minutes, no signup.
- ✓Sellability score with 5-driver breakdown and lift estimates
- ✓Named comparable M&A transactions in your sub-vertical
- ✓AI-written analysis grounded in your specific inputs
Other acquisitions by PepsiCo
Recent transactions by the same buyer — context on their deal flow and footprint.
- Celsius Holdings (Minority Stake) · 2022 · $550.0M
Similar beverage manufacturing acquisitions
- Courvoisier · acquired by Campari Group in 2024 · $1.20B
- La Colombe Coffee Roasters · acquired by Chobani in 2023 · $900.0M
- Celsius Holdings (Minority Stake) · acquired by PepsiCo in 2022 · $550.0M
- Craft Brew Alliance · acquired by Anheuser-Busch InBev in 2020 · $321.0M
- Costa Coffee · acquired by The Coca-Cola Company in 2019 · $5.10B
More on beverage manufacturing valuations
- Value a beverage manufacturing· run the calculator
- Beverage Manufacturing median multiples· real-deal benchmarks
- Who acquired Courvoisier?· buyer profile
- How to value a beverage manufacturing· long-form guide
Sourced from PepsiCo Press Release. Primary source. Full deal page
Citation: ExitValue.ai. (2020). Rockstar Energy acquired by PepsiCo. https://exitvalue.ai/acquired/rockstar-energy