What did Omnicell, Inc. pay for MarkeTouch Media?

Omnicell, Inc. acquired MarkeTouch Media for $82.0M in 2022, equivalent to 5.90x revenue. Target revenue was approximately $14.0M.

What does MarkeTouch Media do?

MarkeTouch Media is a pharmacy business.

What multiple did Omnicell, Inc. pay for MarkeTouch Media?

5.90x revenue, based on disclosed deal value of $82.0M and disclosed financials.

M&A TRANSACTION · 2022

MarkeTouch Media acquired by Omnicell, Inc.

$82.0M· 5.90x revenue

Target

MarkeTouch Media

Acquirer

Omnicell, Inc.

Strategic buyer

Disclosed financials at time of acquisition

Revenue

$14.0M

EBITDA

—

Deal Value

$82.0M

EV/EBITDA

—

Context

This $82.0M acquisition of MarkeTouch Media by Omnicell, Inc. sits in the pharmacy sub-vertical. Omnicell, Inc. is acquiring as a strategic buyer; see how strategic acquirers typically price pharmacy businesses on our Pharmacy strategic buyer-pool page.

Source

Data sourced from SEC filings and press releases. All figures reflect disclosed values at the time of the acquisition; no estimated or imputed data. Methodology

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Citation: ExitValue.ai. (2022). MarkeTouch Media acquired by Omnicell, Inc.. https://exitvalue.ai/deals/marketouch-media-acquired-by-omnicell-inc-hc-2022-0076