What did PepsiCo pay for Celsius Holdings (Minority Stake)?

PepsiCo acquired Celsius Holdings (Minority Stake) for $550.0M in 2022, equivalent to 0.85x revenue. Target revenue was approximately $650.0M.

What multiple did PepsiCo pay for Celsius Holdings (Minority Stake)?

0.85x revenue, based on disclosed deal value of $550.0M and disclosed financials.

M&A TRANSACTION · 2022

Celsius Holdings (Minority Stake) acquired by PepsiCo

$550.0M· 0.85x revenue

Target

Celsius Holdings (Minority Stake)

Boca Raton, Florida

Fitness energy drink company

Acquirer

PepsiCo

Strategic buyer

Disclosed financials at time of acquisition

Revenue

$650.0M

EBITDA

—

Deal Value

$550.0M

EV/EBITDA

—

Context

This $550.0M acquisition of Celsius Holdings (Minority Stake) by PepsiCo sits in the beverage manufacturing sub-vertical. PepsiCo is acquiring as a strategic buyer; see how strategic acquirers typically price beverage manufacturing businesses on our Beverage Manufacturing strategic buyer-pool page.

Source

Data sourced from Celsius Press Release — primary source. All figures reflect disclosed values at the time of the acquisition; no estimated or imputed data. Methodology

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Citation: ExitValue.ai. (2022). Celsius Holdings (Minority Stake) acquired by PepsiCo. https://exitvalue.ai/deals/celsius-holdings-minority-stake-acquired-by-pepsico-food-beverag