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Marketing AgencyM&A Activity
Deal flow, active acquirers, and current market trend - based on 4real disclosed M&A transactions in the marketing agency space. Run the calculator below to price your business at current multiples.
State of Marketing AgencyM&A in 2026
The marketing agency M&A market is tracked across 4 disclosed transactions in the ExitValue.ai database (3 with EBITDA disclosed, 3 with revenue). The current market trend is consolidating.
Active acquirers include PopReach, Intuit, Stagwell Marketing Group, Publicis Groupe. Recent named transactions: OpenMoves (2023); Intuit Mailchimp (2021); MDC Partners (2021).
Source: SEC filings, EDGAR 8-K/S-4, and verified press releases. Run the calculator below to see the specific multiples that apply to your business.
Recent named M&A deals in marketing agency
Most-recent disclosed transactions. Click any deal for full detail (multiples, financials, source).
Sourced from SEC filings, EDGAR 8-K/S-4, and verified press releases.
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Marketing Agency valuation: common questions
How is a marketing agency business valued?
Marketing Agency businesses are valued by benchmarking against comparable completed M&A transactions, then adjusting for the specific business. Owner-operator practices are typically priced on an earnings or seller-discretionary-earnings basis, while businesses at platform scale shift toward institutional earnings-multiple methodology. The ExitValue.ai engine selects the methodology that the comparable deal set actually used and adjusts for margin quality, growth, owner dependency, customer concentration, and recurring-revenue mix.
What drives marketing agency valuation?
The biggest value levers in marketing agency are recurring or repeat revenue, owner independence (the business runs without the founder), customer diversification (no single client dominates), a credible growth trajectory, and operating-margin quality relative to the vertical.
How many marketing agency M&A deals are tracked?
ExitValue.ai tracks 4 disclosed marketing agency M&A transactions, 3 with EBITDA disclosed, 3 with revenue disclosed, sourced from SEC filings, EDGAR 8-K/S-4 documents, and verified press releases and refreshed daily. Current market trend: consolidating.
Who buys marketing agency businesses?
Marketing Agency businesses are acquired by strategic acquirers (larger operators in the same space). Recent named acquirers include PopReach, Intuit, Stagwell Marketing Group, Publicis Groupe.
What is my marketing agency business worth?
Run the ExitValue.ai marketing agency calculator to see your business priced against the 4 disclosed marketing agency transactions in the database. The engine applies adjustments for margin, growth, owner dependency, customer concentration, and recurring revenue mix to produce a tight range around the most-likely transaction value.
Methodology details: how ExitValue computes valuation ranges · full marketing agency calculator