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Consumer Products Valuation Multiples (2026)
EBITDA & revenue sale multiples, deal flow, and active acquirers - based on 522real disclosed M&A transactions in the consumer products space. Run the calculator below to price your business at current multiples.
What multiple does a consumer products sell for?
In the $5M-$25M EV range, a consumer products sold at a median of 0.78x revenue (middle 50% of deals 0.48x-1.37x) across 13disclosed M&A transactions, 2018-2026, from SEC EDGAR filings and verified press releases. That is the population midpoint — your specific number depends on margins, growth, customer concentration, and owner-dependence.
Updated 2026-07-31 · 13 disclosed deals · source window 2018-2026
| Size bracket | Median EV/revenue | Typical range (IQR) | n |
|---|---|---|---|
| $5M-$25M EV | 0.78x | 0.48x-1.37x | 13 |
Aggregate population median for the size bracket - disclosed transactions only (SEC EDGAR + verified press releases), 2018-2026, n≥10 per cell. A precise figure for your business depends on margins, growth, customer concentration, and owner-dependence. See the full $5M-$25M EV breakdown →
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State of Consumer ProductsM&A in 2026
The consumer products M&A market is tracked across 522 disclosed transactions in the ExitValue.ai database (293 with EBITDA disclosed, 499 with revenue). The current market trend is stable.
Active acquirers include Beretta Holding S.A., MasterCraft Boat Holdings, Inc., 3G Capital, Inc., Somnigroup International Inc.. Recent named transactions: Sturm, Ruger & Company, Inc. (2026); Marine Products Corporation (2026); Skechers U.S.A., Inc. (2025).
Source: SEC filings, EDGAR 8-K/S-4, and verified press releases. Run the calculator below to see the specific multiples that apply to your business.
Recent named M&A deals in consumer products
Most-recent disclosed transactions. Click any deal for full detail (multiples, financials, source).
Sourced from SEC filings, EDGAR 8-K/S-4, and verified press releases.
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Consumer Products valuation: common questions
What multiple does a consumer products sell for?
In the $5M-$25M EV range, a consumer products sold at a median of 0.78x revenue (middle 50% of deals 0.48x-1.37x) across 13 disclosed M&A transactions filed 2018-2026 (SEC EDGAR + verified press releases). That is the aggregate population midpoint for the size bracket; a precise figure for your specific business depends on margins, growth, customer concentration, and owner-dependence — run the ExitValue.ai consumer products calculator for that.
How is a consumer products business valued?
Consumer Products businesses are valued by benchmarking against comparable completed M&A transactions, then adjusting for the specific business. Owner-operator practices are typically priced on an earnings or seller-discretionary-earnings basis, while businesses at platform scale shift toward institutional earnings-multiple methodology. The ExitValue.ai engine selects the methodology that the comparable deal set actually used and adjusts for margin quality, growth, owner dependency, customer concentration, and recurring-revenue mix.
What drives consumer products valuation?
The biggest value levers in consumer products are recurring or repeat revenue, owner independence (the business runs without the founder), customer diversification (no single client dominates), a credible growth trajectory, and operating-margin quality relative to the vertical.
How many consumer products M&A deals are tracked?
ExitValue.ai tracks 522 disclosed consumer products M&A transactions, 293 with EBITDA disclosed, 499 with revenue disclosed, sourced from SEC filings, EDGAR 8-K/S-4 documents, and verified press releases and refreshed daily. Current market trend: stable.
Who buys consumer products businesses?
Consumer Products businesses are acquired by strategic acquirers (larger operators in the same space), and private-equity platforms and roll-up consolidators, and unknown. Recent named acquirers include Beretta Holding S.A., MasterCraft Boat Holdings, Inc., 3G Capital, Inc., Somnigroup International Inc..
What is my consumer products business worth?
Run the ExitValue.ai consumer products calculator to see your business priced against the 522 disclosed consumer products transactions in the database. The engine applies adjustments for margin, growth, owner dependency, customer concentration, and recurring revenue mix to produce a tight range around the most-likely transaction value.
Methodology details: how ExitValue computes valuation ranges · full consumer products calculator