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Consumer ProductsM&A Activity

Deal flow, active acquirers, and current market trend - based on 522real disclosed M&A transactions in the consumer products space. Run the calculator below to price your business at current multiples.

522 disclosed deals293 with EBITDAMarket: stable

State of Consumer ProductsM&A in 2026

The consumer products M&A market is tracked across 522 disclosed transactions in the ExitValue.ai database (293 with EBITDA disclosed, 499 with revenue). The current market trend is stable.

Active acquirers include Beretta Holding S.A., MasterCraft Boat Holdings, Inc., 3G Capital, Inc., Somnigroup International Inc.. Recent named transactions: Sturm, Ruger & Company, Inc. (2026); Marine Products Corporation (2026); Skechers U.S.A., Inc. (2025).

Source: SEC filings, EDGAR 8-K/S-4, and verified press releases. Run the calculator below to see the specific multiples that apply to your business.

Recent named M&A deals in consumer products

Most-recent disclosed transactions. Click any deal for full detail (multiples, financials, source).

Sturm, Ruger & Company, Inc.Beretta Holding S.A.
2026
Marine Products CorporationMasterCraft Boat Holdings, Inc.
2026
Skechers U.S.A., Inc.3G Capital, Inc.
2025
Leggett & Platt, IncorporatedSomnigroup International Inc.
2025
O2 Partners, LLCCoats Group plc
2025
Planitar Inc.REA Group Limited
2025

Sourced from SEC filings, EDGAR 8-K/S-4, and verified press releases.

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Consumer Products valuation: common questions

How is a consumer products business valued?

Consumer Products businesses are valued by benchmarking against comparable completed M&A transactions, then adjusting for the specific business. Owner-operator practices are typically priced on an earnings or seller-discretionary-earnings basis, while businesses at platform scale shift toward institutional earnings-multiple methodology. The ExitValue.ai engine selects the methodology that the comparable deal set actually used and adjusts for margin quality, growth, owner dependency, customer concentration, and recurring-revenue mix.

What drives consumer products valuation?

The biggest value levers in consumer products are recurring or repeat revenue, owner independence (the business runs without the founder), customer diversification (no single client dominates), a credible growth trajectory, and operating-margin quality relative to the vertical.

How many consumer products M&A deals are tracked?

ExitValue.ai tracks 522 disclosed consumer products M&A transactions, 293 with EBITDA disclosed, 499 with revenue disclosed, sourced from SEC filings, EDGAR 8-K/S-4 documents, and verified press releases and refreshed daily. Current market trend: stable.

Who buys consumer products businesses?

Consumer Products businesses are acquired by strategic acquirers (larger operators in the same space), and private-equity platforms and roll-up consolidators, and unknown. Recent named acquirers include Beretta Holding S.A., MasterCraft Boat Holdings, Inc., 3G Capital, Inc., Somnigroup International Inc..

What is my consumer products business worth?

Run the ExitValue.ai consumer products calculator to see your business priced against the 522 disclosed consumer products transactions in the database. The engine applies adjustments for margin, growth, owner dependency, customer concentration, and recurring revenue mix to produce a tight range around the most-likely transaction value.