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Advertising Agency Valuation Multiples (2026)
EBITDA & revenue sale multiples, deal flow, and active acquirers - based on 276real disclosed M&A transactions in the advertising agency space. Run the calculator below to price your business at current multiples.
What multiple does a advertising agency sell for?
In the $5M-$25M EV range, a advertising agency sold at a median of 1.29x revenue (middle 50% of deals 0.85x-1.67x) across 14disclosed M&A transactions, 2018-2026, from SEC EDGAR filings and verified press releases. That is the population midpoint — your specific number depends on margins, growth, customer concentration, and owner-dependence.
Updated 2026-07-31 · 14 disclosed deals · source window 2018-2026
| Size bracket | Median EV/revenue | Typical range (IQR) | n |
|---|---|---|---|
| $5M-$25M EV | 1.29x | 0.85x-1.67x | 14 |
Aggregate population median for the size bracket - disclosed transactions only (SEC EDGAR + verified press releases), 2018-2026, n≥10 per cell. A precise figure for your business depends on margins, growth, customer concentration, and owner-dependence. See the full $5M-$25M EV breakdown →
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State of Advertising AgencyM&A in 2026
The advertising agency M&A market is tracked across 276 disclosed transactions in the ExitValue.ai database (117 with EBITDA disclosed, 254 with revenue). The current market trend is consolidating.
Active acquirers include TWG Global Holdings, LLC, Accelerate Next Inc., Novacap Management Inc., Jumbo Interactive USA, Inc. Recent named transactions: Clear Channel Outdoor Holdings, Inc. (2026); Beanstalk Web Solutions LLC (2026); Integral Ad Science Holding Corp. (2025).
Source: SEC filings, EDGAR 8-K/S-4, and verified press releases. Run the calculator below to see the specific multiples that apply to your business.
Recent named M&A deals in advertising agency
Most-recent disclosed transactions. Click any deal for full detail (multiples, financials, source).
Sourced from SEC filings, EDGAR 8-K/S-4, and verified press releases.
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Advertising Agency valuation: common questions
What multiple does a advertising agency sell for?
In the $5M-$25M EV range, a advertising agency sold at a median of 1.29x revenue (middle 50% of deals 0.85x-1.67x) across 14 disclosed M&A transactions filed 2018-2026 (SEC EDGAR + verified press releases). That is the aggregate population midpoint for the size bracket; a precise figure for your specific business depends on margins, growth, customer concentration, and owner-dependence — run the ExitValue.ai advertising agency calculator for that.
How is a advertising agency business valued?
Advertising Agency businesses are valued by benchmarking against comparable completed M&A transactions, then adjusting for the specific business. Owner-operator practices are typically priced on an earnings or seller-discretionary-earnings basis, while businesses at platform scale shift toward institutional earnings-multiple methodology. The ExitValue.ai engine selects the methodology that the comparable deal set actually used and adjusts for margin quality, growth, owner dependency, customer concentration, and recurring-revenue mix.
What drives advertising agency valuation?
The biggest value levers in advertising agency are recurring or repeat revenue, owner independence (the business runs without the founder), customer diversification (no single client dominates), a credible growth trajectory, and operating-margin quality relative to the vertical.
How many advertising agency M&A deals are tracked?
ExitValue.ai tracks 276 disclosed advertising agency M&A transactions, 117 with EBITDA disclosed, 254 with revenue disclosed, sourced from SEC filings, EDGAR 8-K/S-4 documents, and verified press releases and refreshed daily. Current market trend: consolidating.
Who buys advertising agency businesses?
Advertising Agency businesses are acquired by strategic acquirers (larger operators in the same space), and private-equity platforms and roll-up consolidators, and unknown. Recent named acquirers include TWG Global Holdings, LLC, Accelerate Next Inc., Novacap Management Inc., Jumbo Interactive USA, Inc.
What is my advertising agency business worth?
Run the ExitValue.ai advertising agency calculator to see your business priced against the 276 disclosed advertising agency transactions in the database. The engine applies adjustments for margin, growth, owner dependency, customer concentration, and recurring revenue mix to produce a tight range around the most-likely transaction value.
Methodology details: how ExitValue computes valuation ranges · full advertising agency calculator