BUYER POOL ANALYSIS
Selling a Real Estate Brokerage to Strategic / Industry buyers
Industry operators, larger competitors, and corporate buyers acquiring for synergies, geographic expansion, or capability fill. Typically pays a premium for clear strategic fit but discounts for integration cost and overlap.
Quick answers
- What multiple does this buyer pool pay?
- Median EV/EBITDA 10.18x across 2 disclosed deals (P25: —x, P75: —x). Median EV/Revenue 0.83x across 11 deals. Median deal value: $10.43M.
- How many disclosed transactions?
- 11 deals total (11 from 2018+), filtered to Strategic / Industry acquirers of real estate brokerage businesses.
- Most active buyers
- La Rosa Holdings Corp. (5) · Compass, Inc. (1) · Plantro Ltd. (1) · Rocket Companies, Inc. (1) · Tribe Management Inc. (1) · Ideanomics, Inc. (OTCPK:IDEX.Q) (1)
Recent disclosed deals
Strategic / Industry acquisitions of real estate brokerage businesses with named target, named acquirer, and disclosed financials.
| Year | Target | Acquirer | EV | EV/EBITDA | EV/Rev |
|---|---|---|---|---|---|
| 2026 | La Rosa Realty Lakeland LLC | La Rosa Holdings Corp. | $0.3M | — | 0.11x |
| 2025 | Anywhere Real Estate Inc. | Compass, Inc. | $5230.9M | 11.8x | 0.83x |
| 2025 | Information Services Corporation | Plantro Ltd. | $12.7M | 8.6x | 2.87x |
| 2025 | Redfin Corporation | Rocket Companies, Inc. | $2446.6M | — | 2.56x |
| 2024 | DMSI Holdings Ltd. | Tribe Management Inc. | $10.4M | — | 1.18x |
| 2024 | La Rosa Realty Georgia LLC | La Rosa Holdings Corp. | $0.4M | — | 0.27x |
What this buyer pool prices for
Strategic buyers — operators in adjacent geographies, larger competitors, or corporate consolidators — price for synergies and capability fill. They tend to discount integration cost and overlap risk but pay above market when there's clear strategic fit (key customer relationship, license, geography, technician/professional team). Multiples are competitive with PE for fee-viable deals; below PE for sub-scale acquisitions.
Methodology note
Multiples shown are computed from disclosed M&A transactions in the ExitValue.ai database, filtered to real estate brokerage businesses acquired by strategic / industry buyers. EV/EBITDA outliers outside the [0.5x, 60x] band and EV/Revenue outliers outside [0.05x, 25x] are excluded from medians. Where available, post-2018 transactions are weighted; otherwise the all-time sample is used. Deal counts shown reflect deals with disclosed financials only — total transaction count for this buyer pool is typically 2-3x larger. Full methodology
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