BUYER POOL ANALYSIS
Selling a Consumer Products to Private Equity / PE-Backed Roll-Up buyers
Private equity firms and PE-backed platform consolidators acquiring for roll-up, add-on, or platform plays. Pricing tends to lead the market for fee-viable scale, with multi-bidder competitive processes above the EBITDA floor.
Quick answers
- How many disclosed transactions?
- 23 deals total (23 from 2018+), filtered to Private Equity / PE-Backed Roll-Up acquirers of consumer products businesses.
- Most active buyers
- Coats Group plc (1) · 3G Capital, Inc. (1) · MasterBrand Cabinets, LLC (1) · Coliseum Capital Management, LLC (1) · BDT Capital Partners, LLC (1) · Dhautonex Co.,Ltd (1)
- What would this buyer pool pay for my business?
- Run the ExitValue.ai calculator to see your consumer products priced against the 23 disclosed private equity / pe-backed roll-up transactions in this segment. The engine surfaces the specific multiples that apply to your size, margin, and growth profile.
Recent disclosed deals
Private Equity / PE-Backed Roll-Up acquisitions of consumer products businesses with named target and named acquirer.
| Year | Target | Acquirer |
|---|---|---|
| 2025 | O2 Partners, LLC | Coats Group plc |
| 2025 | Skechers U.S.A., Inc. | 3G Capital, Inc. |
| 2024 | Dura Supreme, Inc. | MasterBrand Cabinets, LLC |
| 2022 | Purple Innovation, Inc. | Coliseum Capital Management, LLC |
| 2022 | Weber LLC | BDT Capital Partners, LLC |
| 2022 | Winia Electronics America, Inc. | Dhautonex Co.,Ltd |
What this buyer pool prices for
Private equity acquirers price for scale and roll-up arbitrage. They pay up for businesses that fit a platform thesis - recurring revenue mix above 30%, technician/professional depth, clean financials, and a management layer that survives integration. A consumer products that fits the platform thesis prices materially above what an individual buyer would pay because PE is buying a platform piece, not an owner-operated shop.
Methodology note
Deal flow shown reflects disclosed M&A transactions in the ExitValue.ai database, filtered to consumer products businesses acquired by private equity / pe-backed roll-up buyers. Deal counts shown reflect deals with disclosed financials only - total transaction count for this buyer pool is typically 2-3x larger. The valuation engine reveals the specific multiples that apply to your business when you run the calculator above. Full methodology
What's your consumer products worth to private equity / pe-backed roll-up?
12-input M&A-grade workup with sellability score, named comparable deals, and AI-written commentary. 2 minutes.
- ✓Sellability score with 5-driver breakdown and lift estimates
- ✓Named comparable M&A transactions in your sub-vertical
- ✓AI-written analysis grounded in your specific inputs
Engine-grounded estimate. Comparable private equity / pe-backed roll-up deals on the full results page.
More on consumer products valuations
- Value a consumer products· run the calculator
- Consumer Products median multiples· real-deal benchmarks
- How to value a consumer products· long-form guide