ExitValue.ai

BUYER POOL ANALYSIS

Selling a Consumer Products to Private Equity / PE-Backed Roll-Up buyers

Private equity firms and PE-backed platform consolidators acquiring for roll-up, add-on, or platform plays. Pricing tends to lead the market for fee-viable scale, with multi-bidder competitive processes above the EBITDA floor.

Quick answers

How many disclosed transactions?
23 deals total (23 from 2018+), filtered to Private Equity / PE-Backed Roll-Up acquirers of consumer products businesses.
Most active buyers
Coats Group plc (1) · 3G Capital, Inc. (1) · MasterBrand Cabinets, LLC (1) · Coliseum Capital Management, LLC (1) · BDT Capital Partners, LLC (1) · Dhautonex Co.,Ltd (1)
What would this buyer pool pay for my business?
Run the ExitValue.ai calculator to see your consumer products priced against the 23 disclosed private equity / pe-backed roll-up transactions in this segment. The engine surfaces the specific multiples that apply to your size, margin, and growth profile.

Recent disclosed deals

Private Equity / PE-Backed Roll-Up acquisitions of consumer products businesses with named target and named acquirer.

YearTargetAcquirer
2025O2 Partners, LLCCoats Group plc
2025Skechers U.S.A., Inc.3G Capital, Inc.
2024Dura Supreme, Inc.MasterBrand Cabinets, LLC
2022Purple Innovation, Inc.Coliseum Capital Management, LLC
2022Weber LLCBDT Capital Partners, LLC
2022Winia Electronics America, Inc.Dhautonex Co.,Ltd

What this buyer pool prices for

Private equity acquirers price for scale and roll-up arbitrage. They pay up for businesses that fit a platform thesis - recurring revenue mix above 30%, technician/professional depth, clean financials, and a management layer that survives integration. A consumer products that fits the platform thesis prices materially above what an individual buyer would pay because PE is buying a platform piece, not an owner-operated shop.

Methodology note

Deal flow shown reflects disclosed M&A transactions in the ExitValue.ai database, filtered to consumer products businesses acquired by private equity / pe-backed roll-up buyers. Deal counts shown reflect deals with disclosed financials only - total transaction count for this buyer pool is typically 2-3x larger. The valuation engine reveals the specific multiples that apply to your business when you run the calculator above. Full methodology

What's your consumer products worth to private equity / pe-backed roll-up?

12-input M&A-grade workup with sellability score, named comparable deals, and AI-written commentary. 2 minutes.

  • Sellability score with 5-driver breakdown and lift estimates
  • Named comparable M&A transactions in your sub-vertical
  • AI-written analysis grounded in your specific inputs
Run my valuation analysis →

Engine-grounded estimate. Comparable private equity / pe-backed roll-up deals on the full results page.

More on consumer products valuations

Last verified against 23 disclosed M&A transactions on 2026-05-05 · methodology