BUYER POOL ANALYSIS
Selling a Consumer Products to Private Equity / PE-Backed Roll-Up buyers
Private equity firms and PE-backed platform consolidators acquiring for roll-up, add-on, or platform plays. Pricing tends to lead the market for fee-viable scale, with multi-bidder competitive processes above the EBITDA floor.
Quick answers
- What multiple does this buyer pool pay?
- Median EV/EBITDA 9.83x across 11 disclosed deals (P25: 7.45x, P75: 11.07x). Median EV/Revenue 1.61x across 22 deals. Median deal value: $395M.
- How many disclosed transactions?
- 23 deals total (23 from 2018+), filtered to Private Equity / PE-Backed Roll-Up acquirers of consumer products businesses.
- Most active buyers
- Coats Group plc (1) · 3G Capital, Inc. (1) · MasterBrand Cabinets, LLC (1) · Coliseum Capital Management, LLC (1) · BDT Capital Partners, LLC (1) · Dhautonex Co.,Ltd (1)
Recent disclosed deals
Private Equity / PE-Backed Roll-Up acquisitions of consumer products businesses with named target, named acquirer, and disclosed financials.
| Year | Target | Acquirer | EV | EV/EBITDA | EV/Rev |
|---|---|---|---|---|---|
| 2025 | O2 Partners, LLC | Coats Group plc | $770.0M | 10.0x | 2.98x |
| 2025 | Skechers U.S.A., Inc. | 3G Capital, Inc. | $11099.1M | 7.5x | 1.24x |
| 2024 | Dura Supreme, Inc. | MasterBrand Cabinets, LLC | $520.0M | 8.9x | — |
| 2022 | Purple Innovation, Inc. | Coliseum Capital Management, LLC | $337.2M | — | 0.80x |
| 2022 | Weber LLC | BDT Capital Partners, LLC | $2195.3M | — | 1.89x |
| 2022 | Winia Electronics America, Inc. | Dhautonex Co.,Ltd | $9.9M | — | 0.81x |
What this buyer pool prices for
Private equity acquirers price for scale and roll-up arbitrage. They pay up for businesses that fit a platform thesis — recurring revenue mix above 30%, technician/professional depth, clean financials, and a management layer that survives integration. The same consumer products can command 1.5x to 2x the multiple of an individual-buyer transaction simply because the PE buyer is acquiring a platform piece, not an owner-operated shop.
Methodology note
Multiples shown are computed from disclosed M&A transactions in the ExitValue.ai database, filtered to consumer products businesses acquired by private equity / pe-backed roll-up buyers. EV/EBITDA outliers outside the [0.5x, 60x] band and EV/Revenue outliers outside [0.05x, 25x] are excluded from medians. Where available, post-2018 transactions are weighted; otherwise the all-time sample is used. Deal counts shown reflect deals with disclosed financials only — total transaction count for this buyer pool is typically 2-3x larger. Full methodology
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